Goal: Design an app for a hypothetical food delivery service that addresses client/user concerns,

This project was completed with the Gator User Design club at the University of Florida. The following is the prompt followed to create the project within a 60min time limit.

“A popular food delivery app, "QuickBite," has been in the market for a few years, but it faces several significant challenges. First and foremost, QuickBite lacks a mobile app, forcing customers to order through an outdated website that raises security concerns when sharing credit card information. Moreover, the app's response time is notably long, and customers often do not receive a confirmation after placing their orders, leading to uncertainty and frustration.

Additionally, the absence of images in the app makes navigating and selecting their desired meals challenging for users. Recognizing these issues, QuickBite is determined to revamp its food ordering experience, aiming to make it more convenient, engaging, and secure for both customers and restaurant partners. The ultimate goal is to enhance user satisfaction, boost order frequency, and attract more restaurants to join the platform.”

Reflection on client/user needs

My project partner and I started by reflecting on the prompt and identifying core client concerns. We then brainstormed potential solutions, questions to ask users during user interviews, and the resulting design requirements culminating from all of the gathered information.

Notable problems:

  • Payment security

  • Lack of confirmation/order tracking

  • User satisfation

Notable design requirements:

  • Search feature

  • Transparent sorting feature (distance, price, cuisine)

  • Connection to secure payments

User profile

My project partner and I centered the needs of the consumer by next creating a user profile. Considering the app from a user’s perspective helped us frame our design in a way that addressed the needs of an anticipated user base. Focusing on user concerns addresses the client’s desire to increase user satisfaction and retention.

Notable user details:

  • Lack of transportation

  • Budget-minded

  • Wants a fast/transparent delivery process

Lo-fi Prototype

The resulting design was focused around client concerns of secure payment options, transparency in delivery times and food prices, ease of use, and user satisfaction and retention.

Personalized recommendations and stored memory of previous orders to increase ease of use and engage returning users, aimed to increase retention

Transparent pricing and estimated delivery times, aimed to address user concerns about quick delivery times and picking budget friendly options

Secure, widely trusted payment options readily displayed and available, aimed towards client concerns surrounding secure payment and ease user concerns about security.